LinkedIn:  Why You and Your Business Can't Afford to Be "Locked Out"!

Length: 1 day
PDUs:  7
Prerequisites: Familiarity with the Windows operating system.
Course Level:  Introductory - intermediate topics
Recommended CPE:  8 hours
PMI Activity ID#000452

Course Description:  This one-day course is designed for individuals seeking to learn LinkedIn for purposes of elevating their career and business using the #1 social networking media for professionals. The materials presented are content rich with how-to steps and strategies on using key features, functionality, and applications within LinkedIn.  Participants will gain wisdom about LinkedIn beyond just building a profile or connecting with other colleagues. The tips and strategies offered can take individuals months and years to learn but participants can leverage them in just eight short hours.  This class is applicable to all professions from all industries, including CPAs in practice and CPAs in industry.  A work book is provided for note taking while they participants actively use LinkedIn with the provided PC desk tops in class.

Course Objectives:

• Navigate throughout LinkedIn to find features and functions that relate to your specific needs

• Identify critical privacy settings and understanding what they mean to you and your audience

• How to build a stellar profile so that it works for you and gravitates your audience to want to learn more about who you are

• Strategies for growing your network beyond your immediate connections

• Brand yourself on LinkedIn as a subject matter expert to draw more connections and more business

• How to build a company profile on LinkedIn and grow your fan base to promote your business

Course Content:

• LinkedIn Introduction and Statistics
• Privacy Settings
• Build a Stellar Profile
• Making Connections and Etiquette
• Networking Strategies
• Joining Groups
• Advanced Search features
• Branding yourself with applications and advanced features